Monday, October 18, 2010

Surrender

I should have known, when I almost pulled the plug on my marriage, that something else was really the problem. Yes…there is a plug that definitely needs to be pulled. But it is not my marriage that is going to get the royal flush.

After a perfectly ghastly spring and summer, I have come to the realization that I cannot do this anymore. Partially because it is, in the famous words of someone very close to me, "not what I signed up for."

I was not supposed to be doing this by myself after four years. We had anticipated that the husband's job would be going away within a year…eighteen months at the outside. And that we would then be doing this together. At least that is what I understood was the plan. Fifty-one months later, I am still wearing every hat, juggling every plate, using fingers and toes I don't have to try to hold this thing together.

I am not a person I know anymore. I am not a person I LIKE anymore. I'm not a person ANYONE likes anymore, for that matter. Which, I'm afraid, is part of the reason the husband has retracted his interest in becoming a full and equally functioning partner. Kind of a "chicken/egg" situation, actually. I can't seem to make it clear to him that the reason I am what I am right now is that I am totally overwhelmed, and if he DID come on as we had planned, things would most likely change. For the better. Be that as it may, he's not buying it. And, in the end, I've discovered I am not equal—was never equal—to the task of running this business by myself.

Truth be told, I don't know what task I am equal to anymore.

It seemed I was better off—at least, I wasn't making a public ass of myself—when I was angst-filled, semi-employed, bored and at loose ends, with only my keyboard and the anonymous ether to vent on..or at…or whatever. THAT life—and that oddly comforting little community into which I fell, quite by accident—is gone as well. I won't have that to fall back into. Probably a good thing…I don't know.

But I think…I think what I'd really like to do when all this is over is just go crawl under a rock. And stay there. For some unspecified amount of time. Until I feel human again. If that ever happens.

Now begins the task of disassembling all that I thought I had built in the past four years.

Which shouldn't be too hard, since it has mostly fallen down around my head already.

I'm not sure I'm ready for another crash and burn. But life isn't always about what one is ready for, is it?

Friday, October 8, 2010

Grumble

I don't have the statistics here in front of me, but I know (from personal experience) that a huge portion of our living-wage manufacturing jobs have been re-distributed—out of the country. The United States now has what they call a "consumer economy." An economy which can only remain robust when people buy stuff. Not a traditional or even viable economic philosophy, by any means. In fact, it's entirely probable that the concept of a consumer economy was only recognized when it became obvious that was what we have descended into.

Economies are supposed to be based upon making stuff, not buying stuff. We should be making or producing something that we can trade—either for money, goods, or services—on the world market. But here in America, the Fat Cats who are supposed to be concerned with keeping the economy vital, have outsourced all our jobs. And they have charged US with keeping the American economy sound (and keeping THEM rich), by continuing to buy all the stuff they now have made in India or China or Central America, for a fraction of what it would cost them to pay US to make it here. So, they get the money, and we get…what? The incredible honor of serving them in restaurants, hotels, country clubs and casinos…because those are the only jobs left to be had?

Oh, yes…the Service Industry is growing by leaps and bounds. Basically because the poor schlubs whose jobs have gone away get to be employed waiting on the asshats who sold those jobs to the lowest bidders overseas.

Now, I am a card-carrying member of the Service Industry, and I have been for most of my adult life. Since before the entire national economy hung on our every move . For the most part, it was an enjoyable challenge, trying to guess what would be the Next Big Thing, and getting it out there with a smile and a flourish. It was satisfying to make someone happy, gratifying to brighten someone's day. And they would smile, and say, "Thank you!" And everyone would go home and sleep well at night.

Then, four years ago, in the midst of this shift from a real economy to one based on speculation, greed and all kinds of negative abstract concepts, I bought a restaurant. And, boy, have I learned a few things about what it means to own a service business in 21st-century America. Let me just say it has not done anyone any favors to strap the fate of the nation to our aching backs.

The buzz these days from just about everyone you talk to is that we have forgotten how to give good service in this country. Let me stand up in defense of my industry, for a moment. I have to believe that a large part of the problem is that not everyone is suited to a service job. Many of the folks who have been flung into our industry because there's nowhere else to go do not have what it takes to BE good…well, servants. They're doing the job because it's what there is to do, not because they enjoy it or find it satisfying. And that is a terrible problem for our industry. For all that we are the most over-worked, under-paid segment of the working population, there is a tremendous amount of skill, knowledge, and talent required to do what we do WELL. Someone who was perfectly happy to man an assembly line or work alone in a cubicle in front of a computer screen all day, probably won't be very happy, or very good at, chatting up customers while steaming a milk for a latte to 140 degrees.

And speaking of that 140 degree latte, let me also say that, from MY side of the counter, the general American public no longer knows how to GET good service. To encourage, accept and reward it, rather than to demand it as some kind of entitlement.

When some woman I have never seen before walks up to my counter and barely interrupts her cel phone conversation to churlishly demand a half-caf vente macchiato (which is a Starbuck's drink, by the way…and, um, we are not Starbuck's…) at exactly 140 degrees or she WILL bring it back (and I am led to wonder whether she carries a stem thermometer in her purse…), and sighs and rolls her eyes when we try to establish what she would like to order from OUR menu, raps her acrylic nails on the counter and continues her slightly over-loud phone conversation while we make her drink, takes the drink from our hopeful yet fearful hands, tastes it, makes a face, says, "Tsk…it's fine!" and stalks away, pointedly ignoring the tip jar next to the register…

That's when I know I'm not in Kansas anymore, Toto. And even those of us who used to enjoy serving and satisfying the public, who used to get a charge out of the grateful smile of a contented customer…look at each other and say, "Why, exactly, DO we do this?"

More and more, we are becoming a nation of the "haves" and the "have-nots." And despite the fact that the have-nots outnumber the haves many times over, our culture, our media, encourage us all to look, act, and aspire to BE the haves. Not being rich is not good enough. It is not noble or admirable or even tolerable to be…modest. To be "comfortable." To be barely making ends meet. Because we all have to act like we have money. We all have to have the newest gadgets, the trendiest clothes, the latest adornments. And we all have to demand to be treated like Mr. and Mrs. Got-rocks by any person charged with the unfortunate task of waiting upon us in any place of business. As a result, the Service Industry—that place where more and more folks find themselves toiling—is becoming a less and less attractive place to work. At our sides are people who don't want to be here and aren't any good at it, and from across the counter, a heretofore unprecedented degree of rudeness and aggressiveness is exploding in our faces.

So maybe THAT'S why good customer service seems to be a thing of the past. Ya think?

Sunday, September 12, 2010

Surviving

September again. Already. I swear, I'm still trying to figure out what happened to last Christmas.

This summer has flown by. And it's just as well, because I think it has been one of the most miserable summers on record. Weather-wise, our summer didn't start here until well into July. But the weather has been the least of my problems. Except the part where the ONE heat wave we had all season had to come on the ONE weekend when it would do the most damage—the weekend of our big Scandinavian event down south. Probably cost us a couple thousand dollars in sales. Typical of this particular summer, I guess. If it was bad, it was going to happen, and at the worst possible time.

When California Chef took his leave in the middle of May, he seems to have snagged a thread that caused the whole fabric of the café to unravel. We started to shed crew members like my cats shed their winter coats. Systems deteriorated, equipment broke down or had to be replaced, my marriage nearly ended… It was kind of like the Universe was going to show me every bad consequence that could possibly befall us as a result of last summer's bid to "take us to the next level." This will teach you to be "too tired" to properly appreciate random factors operating in your favor. Because those same random factors turned on us like a snake; and if I thought I was tired last winter, I've learned a whole new definition of the word in the past three and a half months.

We lost California Chef; my long-time morning counter girl; Chef's erstwhile but completely unworthy replacement—Ms. California Chef; the woman I had hired to be front of the house manager to replace the Good and Faithful "D" (who is still with us on a limited basis, and still good and faithful); Ms.Pastry Chef; and a parade—I can't count how many… Six? Nine?—of possible replacement crew members, none of whom lasted more than two weeks. Some as little as a day. And, actually, there are reasons why the exit of each and every one of these players is a good thing. But it would have been ever so much nicer had they not all have crapped out at the same time.

Oh…and two of my three remaining long-ish term employees (they have been with us since 2008) are pregnant.

Talk about snake-bit. I've never seen anything like it.

But I don't want to whine about this anymore. Because I'm too tired. And because I'm officially on vacation. As of about 2:00 this afternoon. Until noon on Friday.

I've been stretching my neck out toward this particular carrot since I made the reservations three weeks ago. And now, by golly, I'm chomping on it as if it were my last meal.

And not a moment too soon.

Friday, July 2, 2010

Losses, Foundations and Lessons

I've been having a rough time of it, the past six weeks, raking myself over the coals for my inability to retain employees. Good, bad, or indifferent, they all seem to have decided they don't want to work for ME.

But of course, in this small town, it's an ongoing drama. I can't help but hear accounts—sometimes told With Great Relish—of the exploits of my former employees. The juvenile delinquent is going to nursing school now. Cook In Training #2 bombed out of her medical assistant training, went to work at McDonald's for awhile, drama-ed herself out of that job…I pretty much could have called it all at the time she left us, though I had hoped so much more for her.

Former counter girl is still plugging away with my competitor up the road, but the story is she is no happier there than she was here. Gotta think her problems go deeper than that she just couldn't get along with California Chef.

And, speaking of California Chef, I got the latest news on him yesterday. (This is one of those stories passed on to me With Great Relish…)

Seems Chef is no longer employed at Pizza Restaurant cum brew pub cum comedy club etc. etc. His problems began on Father's day, evidently. ( How apt, since he left us just after Mother's Day. So that gives him, what…five weeks of uneventful association with his new employer?)

The story starts with California Chef choosing to serve Cornish game hens for a Father's Day special, which he proceeds to undercook and then refuses to re-cook. Necessitating that disenchanted restaurant owner throw away fifty unservable Cornish game hens. Thereby not particularly endearing Chef to boss.

Shortly thereafter, Chef is running a dinner service, with one other cook and a dish washer assisting. Early in the service, a plate is sent back to the kitchen (not clear to me whether the customer sent it back or the server refused to take it out.) Chef throws one of his "Wait-staff-is-the-source-of-all-bad-things" hissy fits and makes a big issue out of the remaking of this particular plate. (He threw one or two of those during his tenure at the Hot Flash Café. And they are not pretty.)

This one, however, seems to be the straw that broke some camel's back—whether his or the wait staff's, I don't know. Whatever the reason, Chef chooses to embark upon a course of action calculated to have the greatest possible negative effect on those he believes have wronged him. He plugs along for a little while, by and by telling his assistant cook and the dish washer that, since it's not busy, they can go home and he'll take care of the kitchen by himself. He then proceeds to let the dining room fill up with guests before he walks out , leaving the restaurant with no one at all manning the kitchen.

Wow. The boy knows how to make a point.

So now I wonder.

Should I really be beating myself up over the fact that employees are deserting the Hot Flash Cafe like rats from a sinking ship? Or should I be patting myself on the back that I managed to hold together a rag-tag band of misfits and turn them into at least a semi-functional, mildly effective team, for as long as I did? After all, I held Chef in check for almost a year, and he did give proper notice when he decided to leave. Cook #2 worked for me for almost 2 years, which is by far the longest period in her young life that she has ever stuck with anything.

I think I don't give myself enough credit. When everything started to fall apart, I began to believe we had merely been lucky that we'd enjoyed that stretch of time—nearly two years!—where we had amassed a group of a half-dozen long-term employees. Now, though, I think it was more than just luck. It took plenty of skill: choosing battles, soothing egos, playing up strengths, maneuvering around weaknesses, walking the fine line between managing people and letting the inmates run the prison.

I like to think I haven't lost the knack…but there is a certain amount of bringing the right people together before we can make it happen again. And I think that's getting harder, especially in the tiny, shallow labor pool of this small town. Once you shoot through the available talent (such as it is), it takes a while for the pool to refill. We experienced the "empty labor pool" phenomenon right after we bought the restaurant. Maybe we'll just have to go through that same cycle, over and over, every x-number of years.

Won't that be fun?

But perhaps the problem was, to a certain extent, my own fault. I rocked the boat. I made the mistake of trying to change things too much. Perhaps I would still have most of the people I've lost in the past year if I had never tried to haul my quirky little business to the "next level." If I had never entertained those fantasies of what the presence of California Chef could do for us. My staff was perfectly content with the level we were on. I knew that…and it drove me crazy. But in the end, maybe they were right. As it turned out, the "next level" chewed us up and spit us out. Because here we are, perched squarely back on that same old level, feeling lucky to be here at all…and with almost no staff left to tell the tale. Sigh!

So maybe I've learned something.

And maybe The Universe will be kind enough to send me two or three good people upon whom I can test my newfound knowledge. The knowledge that change is not always necessary. Or good. Or even possible.

I get it.

 

Tuesday, May 25, 2010

Ten Minutes on Why Staffing is a Nightmare

I have ten minutes and only ten minutes to write this today. You will see WHY I only have ten minutes after you read it:

Here is a timeline which suggests the challenges of staffing a small business:

February 1: Applicant walks in the door. She is breathing and has a pulse and I am desperate, so I hire her. She has a smattering of restaurant experience and is currently working two very part-time jobs (one involves a thirty-mile round-trip commute for what amounts to about nine or ten hours per week. At least I can offer this girl more hours and a shorter commute.)

March 1: Girl is working out okay. Not exactly a fireball, but she shows up and wears the uniform. Does everything I tell her to do, but doesn’t exhibit any kind of self-directedness. Kind of frustrating.

Mid-March: Chef comes down with pneumonia, and this girl steps into the role of lifesaver. When I need someone who can come in early, stay late and take on additional shifts, she steps right up. I’m starting to change my mind about her. But, oh…wait. She is starting classes soon. Needs Monday and Wednesday afternoons off…

April 1: Girl lets slip that she is getting married at the end of the week. Apparently, her intended is joining the army, and they want to hurry up and tie the know before he leaves. Very WWII…but sweet. Oh, by the way…this girl is 18 years old. Husband is 20.

Mid-April: Girl comes to me and says that over the summer she wants all the hours I can give her. She is totally free and just wants to work, work, work.

Mid-May: Girl comes to me and confesses that she is pregnant, “But it won’t affect her work at all.” I nod my head and say, “Oh, yeah. Sure”. Regardless of how the pregnancy affects her, I now know that she will be leaving our employ before the end of the year. Not going to be the person upon whom to start building a new stable of long-term employees, I guess…

End of May: Girl complains to other staff members that she is getting tired of the restaurant always being under-staffed. Why does she have to work so many hours (she is working five 6-hour shifts a week)? We have all these people coming in and leaving off resumes (unqualified high school students who are looking for a way to make money for about six weeks and then will go back to their studies and extra-curricular activities in September, never to be heard from again….) She would be happy working four days a week… Because now that husband is safely in the military, and they are safely married, the Army is paying her rent and a food stipend. So she really doesn’t have to work anymore.

Oh, and by the way… Young husband is now pressuring her to join him in Georgia when he is finished with his first phase of basic training. This will take place sometime around mid-August. Mind you, SHE hasn’t broken any of this news to me, but in a workplace as small as ours, you tell one person something and everyone (except ME, generally, but this time is the exception) finds out eventually.

So this is the way of things. Since January, I have lost three long-term employees and my chef. I have had one new hire work one shift and never come back. Last week, my new hire ("Wisconsin Woman") worked five days and quit. My husband interviewed a girl on Friday (referred by going-to-Georgia-girl) who started out saying she could only work four days a week, but oh, sometimes not even that, and, oh, by the way, I’ll need a week off in June, and a week off in July. In other words, “I don’t really WANT a job. I don’t actually have time for one…” This is WHY we have all these resumes coming in and we are chronically short-staffed. I have no idea how these people live, anymore, without an income. Maybe the army is paying all their rent.

I am frustrated, tired (that’s news?) and desperately afraid that, in a few weeks, I’ll be running that restaurant all by myself.

And in Washington, they’re STILL screaming, “There are no jobs… “

Friday, May 21, 2010

Found Him...

Last night, I chose to rub salt in a wound that had not healed over as much as I had thought.

I had heard on the grapevine (from my manicurist—the resource library for all of the county's juiciest gossip) that one of the major restaurant players in The Next Town Up The Road had recently lost its chef. Using what deductive powers haven't yet been compromised by my chronic state of overwork and undersleep, I put two and two together and guessed that this was where California Chef had landed. So, last night, husband and I made a little "market research" field trip up the road to see what was shaking.

And yes, there was my ex-chef, toiling away in the open kitchen of the pizza restaurant-cum brew pub-cum comedy club-cum whatever else will put butts in the seats, which has also been struggling to add "dinner house" to its list of various personae. And while I am the first to admit that, in our-pint-sized demographic, success is built upon how many market niches an eatery can successfully fill, Pizza Pub Up The Road has enjoyed about as much success in the dinner house category as has the Hot Flash Café.

There are reasons for this; reasons that became more abundantly clear to me during the ten months I personally struggled to morph the Hot Flash Café into something that would optimize California Chef's talents. The truth of the matter is, there is an extremely limited market, out here in the exurbs, for what California Chef does best. He can make beautiful, tasty, trendy food. And that, unfortunately, is not what our customers are looking for in a local restaurant. They want clean, friendly, edible homey stuff. If a restaurant can kind of nudge them toward the 21st century without their knowing it, they're good with that. But they are definitely not looking for nouvelle cuisine out here. If they want trendy, they make a day or night of it and go into "The City." Or they go west to one of the more upscale communities on the beach.

When California Chef took his leave of us, it didn't take me long to realize that he had to leave…that we were never going to be able to make proper use of what he had to offer. I thought, "Okay. Failed experiment. Chalk this one up to experience and move on." But as cantankerous and hard to get along with as the kid had proven to be, I had made a sizeable emotional investment in him. I really believed he had talent and a bright future, even if it wasn't with my restaurant. As much as, in the end, his leaving was obviously best for everyone, it was not painless for me to see him go.

If only he HAD gone on to somewhere that his talents could be nurtured and properly utilized. But, no—he's at a stupid, small-town restaurant of ambiguous identity that is really just a bigger, more ambitious version of the Hot Flash Café. Churning out humdrum food that is NOT his, to keep the unimaginative patrons happy, while straining to attract a market that does not exist with specials like "Halibut Picatta."

My greatest regret with California Chef was that I worked elbow to elbow with him for ten months, and couldn't teach him a damned thing. I knew I had little to offer in the way of teaching him how to cook, but I had hoped I could impart some wisdom about how to run a kitchen, how to assemble and relate to a staff, even what kinds of food might appeal to our demographic. Seeing him last night, ramming his head against the same brick wall he'd encountered (erected?) at the Hot Flash Café, it really brought home to me how utterly deaf and blind he was to anything I had tried to impress upon him during our short and obviously fruitless association.

Within comfortable commuting distance to the city of Portland and its exciting up-and-coming culinary scene, California Chef chooses to go…sideways. Or even backwards.

It was a blow my bruised heart was less ready to absorb than I thought…

Friday, May 14, 2010

Time to Hunker Down and Re-Group

So he's gone.

After ten months of struggling to meet California Chef's needs, and trying to get him to meet ours, he decides to up and peddle his services to one of my competitors in the next town up the road.

I assume he believes he'll be taking his "following" of devoted customers with him.

I don't think he realizes how small, possibly even non-existent, that following is.

Now that I can let myself think about what really has been going on at my restaurant for the past ten months, I'm feeling…relieved, chastened and somewhat smarter.

Relieved that the source of so much discord is finally out the door. Hiring a chef/kitchen manager was supposed to make my life easier, but California Chef didn't make life easy for anyone. Quite the opposite, really. He browbeat the front of the house staff, patronized his kitchen crew, and fought me at every turn. He burnt his bridges with my entire existing staff and was working on alienating the people we had brought on to replace them. It wasn't that his awesome skill level set the bar too high for our old staff (or the new staff, for that matter.) He was just cranky, moody, and often outright rude to the other employees, and basically set a standard of perfection for them that he was not willing to uphold himself.

And I let him get away with way too much for way too long, just because he was so damn talented.

Oh, yes, he's an outstanding cook. But he was not a Kitchen Manager. In any sense of the word. He didn't want to manage the people or the menu or the physical plant. He just wanted to cook. And he wanted to cook what he wanted to cook. Not necessarily what I wanted him to cook, or what was going to work with our concept or our customer base. For ten months, I struggled to point him in a direction that was going to work for him and for us. Every day, every day with him was a challenge.

Soon enough, it became obvious that he just hated everything about the restaurant. He hated the other staff members, he hated me, he hated our menu and the things he had to do every day. As time went on, he viewed our operation and our methods with more and more contempt, which he didn't go out of his way to try to hide. He just made everybody—including himself—miserable.

So it's not as if the idea of terminating our association had not started to dawn on the horizon of my consciousness. He just beat me to the punch. When he gave his "notice" on Tuesday (too cowardly to come to ME about it, he cornered the husband out on the sidewalk at the end of his shift) it only took me about fifteen minutes to go from shock, anger and disbelief to a feeling of tremendous relief. Though it was going to be inconvenient and challenging, this was exactly what needed to happen, and I knew it. And I felt like a 200 lb. (distinctly chef-shaped) weight had been lifted off my shoulders.

Now that I feel like I have my restaurant back, any hole he's left behind will be healed quickly enough. I'll have to rethink the dinner menu I have been struggling to build around his whims and was just about to unveil. And I have a catering commitment in July that was heavily contingent upon the presence of someone with extensive catering experience, which I do not possess, so he definitely left me in the lurch on that one. But we will work it out one way or another.

The Universe, for its part, seems to be looking out for me, as it has done since I took on this challenge four years ago. Back in March, I was fortunate enough to hire a young lady who is a classically trained chef (went to one of the most prestigious culinary schools in the country, in fact) and happens to live on a houseboat about ten minutes from the café. She was not hired, as I'm afraid California Chef was convinced, as his replacement, and I am not going to ask her to take on that role. But I do anticipate that Chef Hope (yes, that is REALLY her name) can help me complete my dinner menu, and possibly coach me and my other cooks in some skills to carry it off.

And then there is Wisconsin Woman. Two days before Chef jumped ship, I hired a woman who had owned a couple of espresso/sandwich shops of her own (one of which was in Wisconsin, hence her Hot Flash Café nickname.) Her first day was Wednesday—the day I was going to attempt to work open to close after being up literally the entire night wrestling with the questions Chef's abrupt exit screamed to be answered. Wisconsin Woman proved to be miraculously competent, and should be a more than adequate schedule replacement for at least some of the late cantankerous Chef's day shift hours. So, thank the Universe, I am not left tearing my hair out trying to figure out who is going to help me open the doors every day.

So, an era of what I thought would be change and advancement for the Hot Flash Café has come to an end. And yes, I have regrets. I regret that I sacrificed a handful of what used to be my key people for what amounted to a failed experiment. But, truthfully, those people obviously did not have much of a commitment to me, the café or their jobs (who does anymore?) So I guess I didn't lose anybody who was irreplaceable. I have to adopt the attitude that "I was looking for staff when I hired you…" and just keep looking. Forever and ever amen, from the looks of things… :(

And of course, I have to learn the lessons that this experience has to impart. One of the primary things I have learned is that you have to dance with the one who brung ya. The Hot Flash Café IS a hodgepodge of concepts that has uniquely fitted it for success in our little market. Our ambiguous identity—some people see us as a coffee shop, some as an ice cream shop, some as a great little place to grab a fast business lunch, and some people even realize we serve dinner—has kept the doors open for five years. Ten months of trying to re-invent the café into the dinner house California Chef envisioned it to be has proven that we are what we are, and we just need to be the best one of those (whatever it is) around.

A humbled, somewhat frustrated but definitely smarter owner is now ready to reclaim her kitchen and go forward, on a path of much less resistance. I am so ready to fall back in love with the Hot Flash Café…