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As “The End” (of the Café) draws near, I have to admit, it’s getting
easier to deal with. The Universe seems to be guiding me, dropping
blessings, small and large, when my resolve falters. I don’t think I’m
meant to slink away from the place and go hide under a rock, as I first
thought. In the past few weeks, the victories and failures of the
venture have been highlighted for me in such a way that I’ve been able
to digest the information, identify some lessons learned, and begin to
plot a path beyond the experience. I’m not feeling nearly as wounded and
defeated as I did when I decided to walk away from what I thought was
the fulfillment of my fondest dream. And for that, I am grateful.
Oddly
enough, the internet—this forum with which I have conducted an intense
love/hate relationship since the early days of AOL—had a hand in
despoiling the thing for which I had yearned for so many years. The
freedom and anonymity of the internet have presented 21st-century
business owners with an entirely new challenge. What could, in a society
that maintained any understanding or respect for the concepts of
courtesy or fairness, be a valuable tool for service businesses, has
turned into a vile cesspool of “you don’t want to go there if you value
your sanity.”
The presence of an anonymous forum for public
criticism has completely poisoned the customer service dynamic.
Disgruntled patrons no longer need to express their dissatisfaction in
person to a server or to management. They don’t write letters of concern
to business owners. They instead have embraced the internet with a
vengeance, and use it to trash any business that has not met their every
expectation. The goal here is not to resolve a problem…not to give a
business an opportunity to make amends to an offended client. It’s all
about revenge; all about punishing a business that is perceived to have
fallen short. Today’s businesses must learn to Be Very Afraid of the
guest who has had a bad day and walks through the front door itching for
a fight.
Bad internet reviews are routinely snarky, rude and
laden with just plain meanness. And often personal. After stumbling upon
a couple of reviews that attacked me personally, I was beyond ready to
lock the doors and swallow the key. I was mortified by that level of
very public humiliation, against which I had no opportunity to defend
myself.
It translated to double failure for me: Apparently, I
did not possess the skills (personality?) needed for success in customer
service; AND I was not tough enough to deal with negative feedback.
This was a major factor in my decision not to sign up for another five
years of fun and games.
It bothered me most, I think, that I was
not tough enough. I thought that I was probably over-reacting to
something that was not as big a deal as my stressed-out, chronically
exhausted psyche was making it out to be. I had, after all, not heard
other business owners complain about how the Bad Internet Review
situation was causing them to lose sleep.
Recently, though, it
has come to my attention that it IS a problem, for all businesses, large
and small. In fact, I discovered there is a service called
“Reputation.com” that (for a fee, of course) assists businesses in
removing poisonous reviews from the internet.
I picked up a
thread in an “Ask Amy” column in last Friday’s Oregonian that actually
made me feel better. Justified. Relieved that the issue is not all in my
head. Apparently, an earlier letter to Amy had dealt with an instance
where a company had terminated an employee based on a negative “Tweet”
posted by a disgruntled customer. The letter I read was written by a
customer service manager of another company in response to that
situation ; and it expresses all the horror and frustration I have been
feeling. (And made me understand that perhaps I don’t have it as bad as I
thought….) You can find the entire letter here: Ask Amy March 25, 2011. But here are a few of my favorite highlights:
I
am a customer service manager, and I have noticed in recent years that
angry customers have become increasingly more confrontational, militant
and aggressive…
Bad customer service certainly exists and shouldn't
be tolerated, but more and more I am seeing customers who come in
looking for a fight, wanting to post that scathing review, wanting
retribution for an unknown or yet-to-occur transgression…
My
co-workers and I have had angry customers take our pictures with their
camera phones, threatening to have us fired, and some people will post
those photos with hateful commentary — and even our names — on their
Facebook and Twitter pages.
Thank god no one has pulled the picture-posting thing on us. Yet.
But it’s probably just a matter of time.
However,
I now understand that this situation, this development, this new
obstacle in the service business landscape is not necessarily proof that
I suck at what I do. It’s not going to chase me away, convinced I’ve
failed at something I believed was my fondest dream. It’s simply a part
of doing business that, being the mid-century relic I am, I had not
foreseen when I finally got the chance to live my dream.
And,
here’s the thing: This is a battleground of 21st century culture upon
which I choose not to engage. It is not a positive or life-affirming
place for me (or anyone, for that matter), and I need to walk away from
it, shaking the dust from my hands and feet as I go.
And I won’t feel the least bit ashamed or defeated in the doing.
After a couple of weeks where the best things got was "bearable," and the worst was nearly …not,
I seem to have arrived in a better place. Actually, it's more like the
better place arrived on ME. I certainly haven't done anything special.
I just feel like the Universe has dumped a ladle of grace over my
head.
Sunday, we catered a 60th-anniversary party
at the restaurant. I had taken the reservation back in January, SO
against my will. The holidays were over, Valentine's Day was soon to be
a memory, and I had my mind on grabbing a scalpel and beginning to cut,
carefully, one by one, the physical and emotional ties binding me to
the café. Trying to get as much of that separation accomplished and
possibly even on the way to healing before the actual event. I did not
want that process interrupted by the care and attention it takes to pull
off one of these big parties.
But as much as I wanted to, I
could not manufacture a good reason to turn it down. It was nothing we
couldn't DO, and why not bank a few more dollars before the end? So we
took the gig, and I filed it into the back of my mind, determined not
to worry about it. Fat chance. Though Valentine's Day took Stress Out
Priority over it, I know the anxiety of this event has been simmering on
the front burner ever since the morning of February 15th.
Well, it's over now. And it was a great success. Mostly because the people were probably the nicest
group of folks I have ever met in my life. That in itself was a
bucketful of grace. I have so given up on the public. Daily, I am
smacked in the face with how selfish, demanding, high maintenance and
just plain rude the American consumer has become. To have the
restaurant full to bursting with people who were just NICE, was a
blessing, almost a cleansing. It literally drove away the dark cloud
that has hung over me and my restaurant for so long. I could not be
more grateful for that.
Monday afternoon, I stopped at the
café (it was supposed to be my R & R day after the big party) and
ended up having to work an hour to help them out of a jam. I took a
lady's food out to her and she said to me, "I have to tell you, you do
such a good job decorating this place. It just looks great…" What?
Someone was actually saying something nice to me? I couldn't really believe my ears. "Well, thank you!" I managed to sputter through my shock. But she went on:
"I'm so glad you guys are doing well. We really need a place like this around here…"
I
thanked her again, a thank-you tinged with the slightest mixture of
guilt and "too late!" The thought occurred to me that it would be very
nice indeed if I could feel like I was leaving the café somewhere near
the top of my game, rather than slinking away in disgrace with my tail
between my legs.
And then, yesterday, I had two squirrels in my back yard. And I went shopping
and found some cute clothes for the body I have now (losing those
lately-attained stress pounds can wait a few more months—until I'm
safely on the other side of this transition.)
All in all, a more than satisfactory first couple of days…of the rest of my life.
I realize that, a few months from now, the entire
context of my life, as I've known it for the last four and a half years,
is going to disappear. I'm going to have to reinvent myself, start
over; base my life on…something else. A tremendous opportunity, I
suppose. And at the same time, overwhelming to the point of inducing
paralysis. Even now, I'm feeling the frayed ends of my life starting to
flap in the breeze. So much of what I do is centered on the
restaurant…how could it not be? Withdrawal from that entanglement
bordering on obsession is going to be a long and painful process, I
suspect.
Here's an example: I've always loved to shop…it's a form of relaxation for me. (Luckily, I generally know enough not to buy
everything that strikes my fancy.) During the Café Years, I have been
so tied to the place that I couldn't shop nearly as much as I would have
liked. And if I did get the chance to enjoy a stroll through a shopping
mall, I inevitably ended up buying something for the café… a piece of
art, a kitchen gadget, a jokey gift for one of the girls. Now, that
entire focus is gone. A cute coffee-related poster or a great price on
an immersion blender can literally bring tears to my eyes. I have to
turn on my heel and walk away from things over which, six months ago, I
would have caught my breath and cooed, "Oh, this would be perfect for the restaurant!" or risk embarrassing myself in the middle of a crowded store.
There
are people out there who seem to have unlimited ability to start over. I
have friends who are older than me, yet seem always able to look
forward to, and even muster a breathless anticipation for, the next
adventure. If anything, their age is a minor disadvantage to be noted
and dismissed. Up until now, I may have been that way. But this
experience has left me extraordinarily exhausted and…used up. Some
possibilities for future livelihood are floating around in my
consciousness, but I'm too tired…and too sad, just now, I think…to wrap
my arms around anything specific, to make real plans, to entertain real
dreams.
In fact, if I let myself think about it too much, I would probably start crying and never stop.
And
I still have a restaurant to run, for at least the next sixty-two days.
Which is why I have to just keep my eyes looking ahead (but not too far
ahead) and keep putting one foot in front of the other until I get into
the clearing…that place which is not cluttered with tables and chairs
and grills and ovens and needy but nasty members of the consuming
public. I need to focus on extricating myself from my current livelihood
with the least possible amount of outward angst. (This should be easy.
Like peeling a turtle.)
And then…take it from there.
Today
was such a day. It had everything. Magic. Sweetness. Confrontation.
Ugliness. In the end, lessons learned and moments of weakness overcome.
I learned what my priorities are—what they need to be, going forward.
A
little woodpecker told me that it was the right thing to do, to go into
the restaurant a little later, to take the time to run to the store and
replenish my bird seed supply. No, he doesn't eat seeds. But he stopped
by just to say, "Look. I'm pretty!"
Mr.
Mojohowitz let me know that it met with his approval that I had
procured a new carton of kitty cream on that same short shopping
excursion. I left the house filled with love and hope for the day.
An
ugly encounter with a customer, not twenty minutes after my arrival at
the café, popped my hopes for the day like an over-inflated helium
balloon. From full of promise to flat and empty, lying on the floor at
my feet, in a matter of seconds.
I
so fervently wanted to lock the doors forever, then and there; the fact
that I knew that not to be feasible soured my mood and turned me to
stone. I was miserable and I didn't care who knew it. I wanted to
wallow.
But…I
reached into my pocket and gripped my crystal—the rose quartz carved in
the shape of a heart. And the thought came to me that everything is not
about me; and so I sucked it up, slapped on a smile and sallied forth,
for the benefit of those who would have to work side-by-side with me in
my tiniest of kitchens.
I pretended to care. It's hard.
Today, the Universe showed me where my peace is. And where it isn't.
And left me once again counting the days.
One hundred and ten.
Maybe less, if I can work things out right.
However many, it won't be a day, a moment, too soon…
"Don't let them steal your peace…" It seemed so simple the first time I heard it. Straightforward. Steadfast. Intentional. Don't. Let. Them. Steal. Your. Peace.
But
like everything else, it's not as easy as it sounds. You have to HAVE
peace before you can guard it. Sometimes I have it. Often times, I
don't. And the times I have it, I wonder whether I really HAVE it, or if
I'm just faking it. And faking is something I have never done well.
Never liked doing, never wanted to do.
To
my black and white little mind, faking feels dishonest; and I have
always had a monstrous moral bias against lying. To the point where I am
even unable to pad or cloak the truth in order to grease the works of a
relationship or spare someone's feelings. Really, pathological honesty
does not make one's life easy. It sucks, in fact. But it doesn't seem to
be something I have the capacity to change.
So
now, I've taken to wondering whether the peace I am trying to maintain
is an authentic peace, or a manufactured one. Real or imitation. Live or
Memorex…
The
question I need to ask is, "Does it really matter?" If some degree of
"faked" peace is keeping me from jumping out of my skin, or jumping off
the nearest bridge, is it important that it isn't "real?" If clinging by
my fingernails to a façade of serenity I've painstakingly
erected—possibly without knowing it—helps me to fend off daily assaults
to my bruised and battered psyche, who cares that it hasn't sprung
spontaneously from some bottomless pacific well deep in my soul?
What
does bother me some is that I feel compelled to live SO on the surface
of things. I cannot plumb the depths of anything right now. I can't
think about reasons or motivations or plans or reactions, for fear of
handing away the peace--real or fake--that I'm trying so hard to
protect. And that is so against my nature, I find that in itself is a
source of irritation…that I dare not think about. Honestly, I don't know
how long I can keep up the Scarlett O'Hara act: I can't think about that right now. If I do, I'll go crazy. I'll think about it tomorrow…
So
I huddle inside—or hide behind—my various incarnations of peace. Hoping
that someday, the true peace will grow from within and meet up with the
erected one, so that they become one and the same.
Meanwhile, I have to make it through the next four months and twenty-nine days using any and every resource available. Tomorrow is another day…
Over
the years, my landlord and I have developed an unusual sort of
love/hate relationship. We respect each other; we each understand that
we could have been stuck with a way worse landlord/tenant. We realize
that we share a common work ethic, sense of responsibility and a sort of
fantasy about fairness and justice in the world.
Be
that as it may, he has always just…gotten on my nerves. Since he
actually owned and ran the café for a year before we bought it, he
hasn't been able to resist putting his two cents in on everything from
menu changes to purveyors to personnel issues. And he has been so very present.
It is unusual for more than a week to go by without seeing him in the
restaurant or around the property.
Since he does his own property
maintenance and he refused to invest in sprinklers when he built the
place, he is around every day in the summer—cutting grass,
watering the lawn, fussing with one thing or another. I wonder how many
other small business owners could have cheerfully tolerated such a
hands-on, ever-present property owner?
Well,
I have tolerated him…though not always cheerfully. When I'm tired,
frustrated or stressed out (which is most of the time), I'm most likely
to duck into the back kitchen when I see him coming; or treat him to
surly one-word answers if he does manage to buttonhole me. And, to his
credit, he has tolerated (and to some extent, been chastened by) my
treatment of him. The result of all this being that we don't like each
other, but we really do. Or something.
Since
I gave him the news that we would not be renewing our lease, our
relationship has actually improved; partly because the decision has
relieved me of a lot of the stress, frustration and exhaustion that has
made me such a harpy. So, the other day, he was sitting in the café
enjoying his cup of milked-down Earl Grey tea while I was trying to
close the place, and he pointed this out to me—the part about me not
being such a harpy anymore (though not in those exact words…)
I
thought about this for a bit, then replied, "You know, that's partly
because now I don't have to deal with (the husband's) uncertain
commitment to the place. Now I just know he's not interested in doing
it, and I can't do it by myself." Probably sharing a bit more than I
needed to about my feelings of having been let down by my business/life
partner.
"Yeah…I've seen (husband) around the place. And it's obvious the way he walks that he's in a lot of pain…"
Duh.
Of
course he's in a lot of pain. In fact, there are times he can hardly
walk. He wears a brace on one leg to try to compensate for 54 years of
trying to function with the flattest feet known to man. Between that and
the scary blood clot incident a couple of years ago, and his eye
problems, and the fact that the stress, irregular hours and bad eating
habits that are part and parcel of our business venture have caused him
to gain back a fair portion of the sixty pounds he lost before we bought
the restaurant… He is simply not equal to the physical demands of
running this restaurant.
Me?
I'm not exactly a prime physical specimen, either…in fact, I'm direly
out of shape, and in pain most of the time from tweaking some part or
other of my half-century-old body scaling the equipment to get at the
upper level storage or hauling a fifty-pound box of potatoes into the
kitchen or some damn thing that I have no business doing at my age. But
there's a certain amount of I've been doing this kind of thing all my
working life and I'm just used to it. Whereas, for the past sixteen
years, the husband has been making his living widening his butt with the
seat of a desk chair. If I'm marginally up to the
twelve-hours-on-your-feet-without-a-break aspect of owning a restaurant,
the husband is utterly…not. And it took Mr. Landlord's casual
observation to smack me upside the head with this fact.
So
I have him to thank that another layer of resentment and ill-feeling
about the less-than-ideal outcome of our business venture has been
lifted from my shoulders. The Universe sends help from the most unlikely
sources, does it not?
Recently, my days at the café have become a series of "Lasts…"
On Thursday, we toasted The Last Thanksgiving at the Hot Flash Café.
We've decorated The Last Christmas Tree(s).
And I'm beginning to think about The Last Christmas Party.
In
the months ahead, there will be The Last Valentine's Day Dinner; The
Last Easter, Mother's Day and Father's Day Brunches. No, wait. No
Father's Day. We'll be closed by then. Whew.
I
look ahead to these things, not sure whether to dab at my misty eyes,
or rub my hands together in anticipation. So conflicted. Guiltily happy;
frustratingly maudlin. Shoot me now.
But it got me thinking, today, about success, and failure. What they are. Whether they are. Do success and failure even exist, in the context of personal busyness?
Not "business." Busy-ness.
The things we do keep ourselves busy. Occupied. Off the streets and out
of trouble. Alive and vital. Interested and in touch. Is success
measured only by accomplishment, or in simply doing?
Because
it's certainly true that we enjoyed a measure of success with the café. During these challenging economic times, our doors have remained open.
We are solvent. Going on five years now. That's about as much as one can
ask for, these days. But…it doesn't feel like success, really. Not as I
imagine the world defines "success."
But,
for me, perhaps the success was just in the doing. Coming as I do from a
family of devoted non-risk-takers, the kind of people who get a job and
stay with it for as long as it will have them, or as long as they can
stand it, 'til death or retirement do they part… It feels like a
tremendous victory to have stepped out and actually DONE the thing I
thought I wanted most in the world.
That
it turned out NOT to be the ultimate solution to my life, NOT my
highest and greatest destiny, NOT the thing that completed me…doesn't
seem to matter.
Because
I would never have known that if I hadn't tried. I would always feel as
if I had been short-changed by life, or as if I had short-changed life,
if I had not at least given it a go.
Am I disappointed, disillusioned, distressed and exhausted as hell?
Yes.
But I am NOT a failure.
I am left with that. That tiny leg up…to my next adventure.